When a customer asks a listing agent for a recommendation on an offering price, what should the agent advise?

When a customer seeks a recommendation for an offering price from a listing agent, the appropriate response is to advise them to offer a list price. This is because the list price is typically based on a thorough analysis of the local real estate market, comparable properties, and the seller's objectives.

The listing agent, having in-depth knowledge about the property and the market, understands how the listing price was determined, taking into account various factors such as the condition of the property, location, and recent sales of similar properties in the area. By encouraging a potential buyer to consider the list price, the agent is facilitating a conversation that makes sense within the context of current market conditions and realistic expectations.

Offering a lower price might deter the customer or create unrealistic expectations about negotiation dynamics, while suggesting that they consult another broker may undermine the relationship and trust the customer has in the listing agent. Asking for further information, while it might seem prudent, should typically follow an explanation of the list price, rather than being the first response. Thus, advising the customer to consider the list price is not only standard practice but also serves to provide them with grounded guidance in the real estate transaction process.