What is the requirement regarding advertising and the use of a broker's name?

The requirement regarding advertising and the use of a broker's name is that advertising must include the broker's trade name. This is fundamental to ensure that consumers can clearly identify the entity responsible for the advertisement and maintain transparency in the transaction process. By using the broker's trade name, clients can be certain about the legitimacy and accountability of the services being offered.

This requirement allows for a standardization of advertising practices within the real estate profession, helping to minimize confusion for potential clients. It emphasizes the importance of diligence and professionalism in real estate marketing and ensures that all communications about properties are consistent and identifiable.

Using any name a broker wishes or making the broker’s name optional would undermine the credibility and reliability of the advertisement. Similarly, only including the salesperson's name would not provide the necessary information about the brokerage responsible for the services offered, which could mislead consumers. Therefore, the stipulation that advertisements must feature the broker's trade name is crucial for upholding ethical standards in the industry.