What is required on every brokerage sign?

Every brokerage sign is required to include the word "Broker" to clearly indicate the nature of the business and establish professionalism. This designation helps the public recognize that the sign represents a licensed brokerage, which is essential for transparency and consumer protection in real estate transactions. Including this clear identification ensures that clients can easily understand who they are dealing with and reinforces the credibility of the brokerage.

In many jurisdictions, specific regulations mandate the inclusion of the word "Broker" as part of the signage to avoid any ambiguity about the services provided. Proper signage also contributes to the brand identity of the brokerage, allowing potential clients to identify and remember the business.

While other elements, such as the broker’s photograph, business tagline, or license number, may be beneficial for branding or legal reasons, they are not universally required on every brokerage sign as the term "Broker" is. The requirement focuses on clarity and regulation compliance rather than general promotional tactics.